Say Hello to Magento
Oh hi, great to see you here!
Frustrated with agencies that make you feel like a problem instead of a partner? Leave it to us; we're here to support you. We embrace collaboration, innovation, and having a good time along the way! We're here to toss out the old rulebook, and innovate to create an eCommerce playbook that's all about solutions that actually work for you.
While we are a full service eCommerce agency, we're not your average vendor. Think of us more as your trusty companions on this adventure.
Our goal is to boost your business through smart website tweaks, stand out development skills, data-driven design, and project management that ensures a smooth journey. We're not just in it for the job – we're in it for the win, because your success is the heart of our mission.
Our 5 Core Values
Collaboration
We're in it for the long haul, not a quick in-and-out project. Most of our clients stick with us for years.
Empowerment
We'll make sure you know how to use your own website, not have to come to us to change every little thing.
Innovation
We aren't happy with the status quo - instead we will seek for new and improved ways to enhance the eCommerce experience.
Expertise
Our team brings our combined knowledge and specialties through mutual respect and trust to inspire you to feel confident relying on our advice.
Integrity
We value transparency, honesty, and accountability in all aspects of our work and relationships.
Our Manifesto
We understand the daily challenges of maintaining the operational pulse of your site;
We've walked in your shoes.
Agency after agency, making you feel like a problem instead of a partner.
We've seen it too many times.
Not our style.
Growth doesn't come from merely providing services,
It takes people who are invested in your success,
People who are driven by results.
Yes, we're tech savvy.
Yes, we're experts in our field.
But we're also human first.
And we'll treat you like one too.
Together, let's write the next chapter of your success story.
Building. Maintaining. Optimizing. Growing.
We're here to be your dedicated e-commerce partner.
For the long haul.
Above all – we're rooting for you.
Because your success is the heart of what we do.
Your journey begins here.
Enquiries Or Just To Say Hi!
We'd love to make your project come to life! Drop us a line.
We're Nothing Without Our People
Meet the Team
Callum Vexley
Chief Executive Officer
With over 18 years of leadership experience in technology and business innovation, Callum Vexley has a proven track record of driving strategic growth and fostering a culture of excellence. His expertise spans software development, AI integration, and enterprise solutions, positioning him as a visionary leader in the industry. Callum is committed to leveraging emerging technologies to streamline operations and create long-term value.
Seraphina Luthais
Chief Operating Officer
Bringing over 12 years of experience in operational leadership and business process optimization, Seraphina Luthais ensures seamless company-wide operations. She specializes in efficiency-driven workflows, organizational restructuring, and cross-functional collaboration, leading teams to peak performance while maintaining scalability and profitability.
Orrin Dainhart
Chief Financial Officer
With a decade and a half of expertise in corporate finance, strategic planning, and risk management, Orrin Dainhart has successfully led financial transformations for multinational firms. His proficiency in optimizing capital structures, improving cash flow management, and implementing data-driven financial strategies ensures sustainable business growth and profitability.
Matthias Crowley
Chief Technology Officer
An accomplished technology leader since 24 years old, Matthias Crowley specializes in software architecture, cybersecurity, and cloud computing. His passion for innovation drives the company’s technical roadmap, ensuring robust infrastructure, scalable solutions, and cutting-edge product development. Matthias believes in fostering agile teams to stay ahead in a rapidly evolving digital landscape.
Jamal Whitaker
Vice President of Business Development
With extensive experience in forging high-value partnerships and expanding market reach, Jamal Whitaker has been instrumental in driving business growth across multiple industries. His expertise in negotiations, international market expansion, and strategic alliances allows the company to secure lucrative opportunities and build lasting client relationships.
Mei-Ling Tan
Director of Marketing & Communications
A dynamic marketing strategist, Mei-Ling Tan has successfully developed and executed multi-channel campaigns that drive brand visibility and engagement. Her expertise in digital marketing, public relations, and brand storytelling allows the company to establish a strong market presence while fostering meaningful connections with its audience.